BERC Presents: Going Solar
Berkeley Energy & Resources Collaborative (BERC)Presents:
Going Solar
A roundtable discussion on the drivers behind current and future solar demand
Government subsidies, rolling blackouts, and increasing utility costs are driving thousands of Americans to go solar. Is this a short-term phenomenon or a major future source of energy? Looking ahead, what role will the government play in further stimulating household demand? What business models are needed to finance solar power, build customer awareness, and develop the market? Will new supply breakthroughs fuel exponential growth in this form of alternative energy?
Join Us
Wednesday, December 6th from 6:00 – 8:00 PM
Haas School of Business
Wells Fargo Room
Light food and drinks provided, beer and wine available
Panelists:
Julie Blunden, VP of External Affairs- SunPower
Julie Blunden joined SunPower in April of 2005 and serves as vice president external affairs. She is responsible for public relations, financial relations, public policy, and market development. Prior to SunPower, Ms. Blunden was a consultant at KEMA-XENERGY on energy markets, renewable resources and policy to industry, utilities and state and federal governments. In this capacity in 2004, Ms. Blunden supported the Schwarzenegger administration in developing the Million Solar Homes Initiative. In 1997 she co-founded Green Mountain Energy Company, a national retail electric supplier of renewable power. Ms. Blunden began her career doing development and acquisitions in the independent power generation business at the AES Corporation. Ms. Blunden received her MBA from the Stanford Graduate School of Business and an AB from Dartmouth College majoring in engineering, modified with environmental studies. She serves on the Board of Directors at the Center for Resource Solutions and the Real Goods Solar Living Institute, as well as on the Board of Advisors for Vote Solar.
Brian Stone, VP of Marketing- Powerlight
Mr. Stone oversees all aspects of PowerLight's marketing function, including marketing communications, product marketing and alliances. He brings to PowerLight 13 years of high technology marketing, product management and business development experience. Prior to PowerLight, Mr. Stone was an Executive in Residence (EIR) at Mohr, Davidow Ventures, working with several of the firm’s early stage start-up companies to develop marketing and product strategies. In addition, Mr. Stone played a leading role at Siebel Systems Inc. over six years, holding a variety of positions including General Manager of the Public Sector business unit. He also created and led the Siebel Mobile Solutions and Siebel Energy product lines, as well as managed Siebel’s flagship products for sales automation and partner relationship management. Earlier experience included wireless and mobile computing product marketing at Telxon Corporation, now a Symbol Technologies company. Mr. Stone holds a BA in Economics and International Relations from the University of Pennsylvania, and an MBA from the Haas School of Business, UC Berkeley.
Joel Makower, co-founder and principal- Clean Edge
Joel Makower is a leading strategist on clean technology and sustainable business practices. Prior to founding Clean Edge, a leading clean-tech research and consulting firm with offices in San Francisco and Portland, Oregon, he was editor of The Green Business Letter, a monthly newsletter on corporate environmental strategy, and founder of GreenBiz.com, an acclaimed web portal on business and the environment. He is a former nationally syndicated columnist; a bestselling author or co-author of more than a dozen books, including The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business; founder of Tilden Press Inc., an award-winning company that researches, writes, and produces books, newsletters, and other editorial products and services; and a frequent lecturer to companies, associations, and business schools on clean technology and sustainable business strategy. Joel is a Batten Fellow at the Darden Graduate School of Business at the University of Virginia. He sits on the clean-tech advisory council for VantagePoint Venture Partners and for San Francisco Mayor Gavin Newsom.
Going Solar
A roundtable discussion on the drivers behind current and future solar demand
Government subsidies, rolling blackouts, and increasing utility costs are driving thousands of Americans to go solar. Is this a short-term phenomenon or a major future source of energy? Looking ahead, what role will the government play in further stimulating household demand? What business models are needed to finance solar power, build customer awareness, and develop the market? Will new supply breakthroughs fuel exponential growth in this form of alternative energy?
Join Us
Wednesday, December 6th from 6:00 – 8:00 PM
Haas School of Business
Wells Fargo Room
Light food and drinks provided, beer and wine available
Panelists:
Julie Blunden, VP of External Affairs- SunPower
Julie Blunden joined SunPower in April of 2005 and serves as vice president external affairs. She is responsible for public relations, financial relations, public policy, and market development. Prior to SunPower, Ms. Blunden was a consultant at KEMA-XENERGY on energy markets, renewable resources and policy to industry, utilities and state and federal governments. In this capacity in 2004, Ms. Blunden supported the Schwarzenegger administration in developing the Million Solar Homes Initiative. In 1997 she co-founded Green Mountain Energy Company, a national retail electric supplier of renewable power. Ms. Blunden began her career doing development and acquisitions in the independent power generation business at the AES Corporation. Ms. Blunden received her MBA from the Stanford Graduate School of Business and an AB from Dartmouth College majoring in engineering, modified with environmental studies. She serves on the Board of Directors at the Center for Resource Solutions and the Real Goods Solar Living Institute, as well as on the Board of Advisors for Vote Solar.
Brian Stone, VP of Marketing- Powerlight
Mr. Stone oversees all aspects of PowerLight's marketing function, including marketing communications, product marketing and alliances. He brings to PowerLight 13 years of high technology marketing, product management and business development experience. Prior to PowerLight, Mr. Stone was an Executive in Residence (EIR) at Mohr, Davidow Ventures, working with several of the firm’s early stage start-up companies to develop marketing and product strategies. In addition, Mr. Stone played a leading role at Siebel Systems Inc. over six years, holding a variety of positions including General Manager of the Public Sector business unit. He also created and led the Siebel Mobile Solutions and Siebel Energy product lines, as well as managed Siebel’s flagship products for sales automation and partner relationship management. Earlier experience included wireless and mobile computing product marketing at Telxon Corporation, now a Symbol Technologies company. Mr. Stone holds a BA in Economics and International Relations from the University of Pennsylvania, and an MBA from the Haas School of Business, UC Berkeley.
Joel Makower, co-founder and principal- Clean Edge
Joel Makower is a leading strategist on clean technology and sustainable business practices. Prior to founding Clean Edge, a leading clean-tech research and consulting firm with offices in San Francisco and Portland, Oregon, he was editor of The Green Business Letter, a monthly newsletter on corporate environmental strategy, and founder of GreenBiz.com, an acclaimed web portal on business and the environment. He is a former nationally syndicated columnist; a bestselling author or co-author of more than a dozen books, including The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business; founder of Tilden Press Inc., an award-winning company that researches, writes, and produces books, newsletters, and other editorial products and services; and a frequent lecturer to companies, associations, and business schools on clean technology and sustainable business strategy. Joel is a Batten Fellow at the Darden Graduate School of Business at the University of Virginia. He sits on the clean-tech advisory council for VantagePoint Venture Partners and for San Francisco Mayor Gavin Newsom.
posted at 11:09 AM
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